First of
all I would like to stress out the fact that this course was one of the most
interesting and useful for me. I have understood the importance of a thoughtful
Online Marketing Strategy for a Hotel or a Luxury Brand, as the whole world
goes digital. Digital Marketing is becoming an essential part of the General
Marketing Strategy for a Company, as important as In-store, Press and TV
advertising, PR and publicity.
The IQ
reports were the excellent sources of information in order to provide the
company I would work in the future with the appropriate Online Marketing
Strategy and Marketing Tools. I have realized the importance of Social Media,
such as Facebook, Twitter, Google +, etc, as a part of Digital Marketing
Strategy. Before I was only thinking about them as a mean to chat and connect
with my friends, and now I know how to use it to the company’s benefit, as Social
Media could be a powerful tool to interact with customers and influence their
buying decisions. On the whole, to the great extent the Web should be used in
order to interact with the clients and alter the company’s reputation, and most
of these tools are free, which is great!
I will look
in a different way on Google too from now on. Not only it is the most popular
searching engine but also a helpful guide to a successful Marketing Strategy as
it created some user-friendly and extremely useful applications such as
Google Maps, Webmaster Tools, Google Places, Adwords, etc. And finally I learnt how to create my own
blog, use Issue, Slideshare and Prezi! Digital Marketing made me even more passionate about Marketing than I was
before as I realized that we have a new field to play on, the one that gives us
an endless opportunity to be creative without limits – The WEB.
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