Hotel Distribution: Trends, Evolution & Balance

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Notes for better understanding of the Slide share:

PMS = Property Management System

GDS = Global Distribution System

CRS = Central Reservation System

OTA = Online Travel Agency

CRO = Conversation Rate Optimization, in Web Marketing the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.

RMS = Root Mean Square; RMS is the process used to determine the average power output of the speakers over a long period of time. RMS is derived from an equation which produces the most mathematically accurate measure of a speaker's power output. The RMS value is often seen listed as "watts RMS" on product packaging.

CRM = Customer Relationship Management

Voice channel = A transmission channel that has the bandwidth necessary to carry human voice.

DSP = Digital Signal Processing, refers to various techniques for improving the accuracy and reliability of digital communications.

RSS = Rich Site Summary is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. It is a summary of the Internet site news, such as blog entries, news headlines, audio, and video—in a standardized format.

API = Application Program Interface, is a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together.

Banner ROI = Return on Investment in Internet banner